|
E-Commerce,
abbreviation for electronic commerce, usually
defined as the conduct of business online, via
the
Internet. Until
recently, e-commerce was limited mainly to large
companies and their suppliers, who connected
their computers together to speed up ordering
and payment systems. Today, millions of people
are involved in e-commerce on the Internet—when,
for example, they visit
World Wide Web
sites to buy books or CDs, order flowers or
pizzas, or check their bank accounts.
In the narrow definition of e-commerce, the term
covers the buying and selling of goods and
services using computer communications. This
might be done via a messaging system such as
electronic mail (see Office Systems), via the
World Wide Web, or by direct
computer-to-computer communications. Direct
communications may use a standard form of
electronic data interchange (EDI) such as
Edifact (EDI For Administration, Commerce, and
Trade).
Successful e-commerce ultimately leads to some
form of payment, and ideally this will involve
"electronic funds transfer" (EFT): in other
words, the payment will be made via an
electronic message, not in a physical form such
as cash or a cheque. So-called smart cards and
stored value cards (credit cards that contain a
microchip, telephone cards, and so on) should
therefore be considered part of e-commerce. The
communications element may not always be
obvious, but somewhere in the background,
computer accounts are usually being credited and
debited.
The broadest definitions of e-commerce may also
include other electronic forms of doing
business, such as fax, Telex (see Telegraph),
video conferencing, and even telephone calls.
Usually these are not e-commerce, but they could
be regarded as such, depending on how they are
used.
Companies invest in e-commerce systems to
eliminate human input: orders and payments are
made by machines rather than by people. This has
several advantages. It cuts the cost of each
transaction; speeds it up; and also makes it
more convenient, because transactions can be
performed at any hour of the day or night, often
regardless of location.
The key question, then, in describing a
transaction as an example of e-commerce is not
which communications system is used, but whether
or not the transaction has been automated. With
a telephone-based bank account, for example, a
user may wish to make a payment via the
telephone. If a human assistant takes the
instruction and types it into the bank's
computer, that cannot be described as
e-commerce. However, if the call is answered by
a speech recognition system (software running on
a computer), which verifies the user’s identity
and makes the payment without human involvement,
that is e-commerce. Much e-commerce may soon be
performed using a mixture of voice recognition
and text messaging from mobile telephones
(see Cellular Radio). |